Assistant Marketing Manager for Grab Ecommerce

Get to Know the Team

Grab Vietnam's Marketing team helps grow the business by connecting customer insights with compelling campaigns and strong merchant partnerships.

For emerging categories, the team identifies growth opportunities, shapes category and campaign plans, and works closely with Commercial, Category, Content, Marketplace, Operations, and Creative teams to bring them to life. Its work spans digital communications, sales campaigns, livestreams, and brand partnerships—with performance analysis guiding future growth.

Get to Know the Role

Drive growth for emerging e-commerce categories by using market and shopper insights to shape category plans, leading campaigns across channels, and building merchant partnerships that deliver sustainable business results.

The Critical Tasks You Will Perform

Accelerate growth for emerging categories

• Build deep category understanding through data insight: study shopper behaviour, basket patterns and assortment gaps, and run market monitoring & benchmarking of ecommerce deals to know exactly where the growth is.
• Translate that insight into a category growth plan: define the priority categories, the assortment and pricing angle, and the campaign calendar that will move each one.
• Deploy the marketing and commercial agenda behind the plan: lead the monthly Sales campaign platform as well as weekly sales & livestream activity, from planning through to post-campaign readout, including new retailer and merchant activations.
• Brief and land the communication assets across touchpoints (in-app & digital), working closely with the Content, Marketplace, Category and Operations teams plus the in-house creative team.
Drive merchant-brand partnerships & growth plans for emerging categories

• Co-develop the partner portfolio strategy with the Commercial team: shape which brands and retailers we go after, and own the new merchant pipeline end to end.
• Co-build a winning growth plan with a competitive package to pitch more partners: design the commercial proposal, partnership packages & co-funding package, and business-marketing agenda that position us strongly for merchants who are actively comparing offers across ecommerce platforms.
• Pitch, convert and serve partners with a customised growth plan for each one, executing brand week & sales campaigns together with them and converting brands into recurring monthly brand-partnership campaigns.
• Monitor partnership and campaign performance of every package deployed, and make recommendations to optimise spend efficiency and business return.

Function: Marketing
Experience Level: Associate