Business Development Representative

Please note that this role is not eligible for employment-based sponsorship.

We’re looking for a motivated, and results-driven Business Development Representative (BDR) to join ServiceNow’s Global Business Acceleration team.  

As a BDR, you’ll play a critical role in driving pipeline growth by identifying, engaging, and qualifying potential customers. Through strategic outreach, inbound lead follow-up and engagement with prospects from marketing campaigns, you’ll help connect organizations with solutions that address their business challenges.  

In this role, you’ll engage prospective customers, uncover business needs, assess interest using established qualification criteria, and collaborate with Account Executives to advance qualified opportunities. You’ll develop foundational skills in communication, prospecting, and relationship building.  

Whether you're launching your career or bringing experience from another industry, GBA is more than your first role at ServiceNow. It's an opportunity to discover your potential, accelerate your growth, and build a career with a company shaping the future of work. 

What you get to do in this role: 

• Generate new business pipeline through a combination of outbound prospecting, inbound lead qualification, and follow-up on marketing campaigns and events.  

• Engage current and prospective customers through phone, email, and social—and connect with key contacts using approved messaging and defined qualification criteria. 

• Research companies, industries, and business challenges to identify opportunities where ServiceNow can deliver value.  

• Apply basic problem-solving techniques to assess client needs and determine appropriate next steps based on defined criteria. 

• Qualify opportunities and partner with account executives to build strong sales pipeline.  

• Take ownership of individual performance goals, embrace coaching and feedback, and contribute to a collaborative, high-performing sales culture. 

What you gain from this role: 

• An immersive four-week new hire training program designed to build your sales skills, confidence, and knowledge of the ServiceNow platform.  

• A collaborative global community that celebrates successes, encourages innovation, and invests in your future.  

• A strong foundation in technology sales, with real-world experience and ongoing development opportunities to help shape your career at ServiceNow.

Department: Sales
Function: Marketing
Experience Level: Not Applicable