Lifecycle Marketing Manager

About Campfire

Campfire is building the next generation of accounting software, helping modern finance teams work smarter, move faster, and spend less time on manual processes.

We're a fast-growing team reimagining how companies manage their finances, and we're looking for ambitious, creative, and data-driven people to help us scale.

About the Role

We're looking for a Lifecycle Marketing Manager to build and scale our lifecycle marketing engine.

In this role, you'll own the strategy and execution of campaigns that engage prospects, activate new users, accelerate conversion, and drive long-term customer engagement.

You'll combine data, automation, experimentation, and compelling messaging to deliver personalized experiences at every stage of the customer journey.

This is a highly cross-functional, hands-on role. You'll partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Operations to turn lifecycle marketing into a measurable growth driver.

The ideal candidate is both a strategic thinker and a strong operator: someone who can identify opportunities in the funnel, design sophisticated lifecycle journeys, and execute campaigns end-to-end.

What You'll Do

Own the lifecycle marketing strategy

• Develop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention.

• Map customer journeys and identify opportunities to improve conversion, engagement, and customer experience.

• Build audience segmentation strategies based on customer behavior, lifecycle stage, firmographics, and intent signals.

Build and optimize automated journeys

• Design, launch, and optimize automated, multi-touch campaigns across email, in-app messaging, and other relevant channels.

• Create personalized nurture programs that move prospects through the funnel and accelerate pipeline creation.

• Partner with Sales to build effective lead nurturing, re-engagement, and sales-assist programs.

• Develop onboarding and adoption campaigns that help customers realize value faster.

Drive experimentation and performance

• Establish a rigorous testing program across messaging, content, segmentation, timing, and channels.

• Analyze funnel performance to identify opportunities to improve conversion and engagement.

• Define and track lifecycle KPIs, including lead-to-opportunity conversion, activation, engagement, pipeline influence, and retention.

• Translate campaign performance and customer insights into actionable recommendations.

Own lifecycle marketing operations

• Build and maintain scalable lifecycle workflows, segmentation, and campaign infrastructure.

• Partner with Marketing Operations and Revenue Operations to ensure accurate data, effective integrations, and reliable attribution.

• Maintain high standards for deliverability, data quality, consent management, and campaign execution.

• Leverage AI and automation to improve personalization, campaign development, experimentation, and operational efficiency.

Collaborate across the business

• Work with Product Marketing to translate positioning and product value into compelling lifecycle messaging.

• Partner with Demand Generation to convert inbound interest into qualified pipeline.

• Collaborate with Sales and Customer Success to identify friction points and improve the customer experience.

• Work with Product and Analytics teams to understand user behavior and trigger relevant communications.

What We're Looking For

• 4–7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation, ideally in a high-growth B2B SaaS company.

• Demonstrated success building and scaling automated lifecycle programs that drive measurable business outcomes.

• Hands-on experience with marketing automation and customer engagement platforms such as HubSpot, Customer.io, Braze, Iterable, or similar tools.

• Strong analytical skills and comfort working with funnel metrics, segmentation, dashboards, and experimentation.

• Experience developing behavior-based and trigger-based campaigns using customer and product data.

• Strong copywriting skills and an ability to translate complex product concepts into clear, engaging communications.

• Understanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics.

• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

• Strong cross-functional collaboration skills and a bias toward action.

Nice to Have

• Experience marketing to finance, accounting, or other technical B2B audiences.

• Experience in a product-led growth or hybrid PLG/sales-led environment.

• Familiarity with SQL, analytics tools, and customer data platforms.

• Experience using AI tools to scale content creation, personalization, and marketing workflows.

• Experience building lifecycle programs from the ground up at an early-stage startup.

Department: Marketing