Market Research Manager
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Job Description
About the role
The Market Rsearch Manager is a dynamic, growth-oriented professional tasked with guiding new product commercialization, strategic innovation, and multi-year growth plans. Acting as a strategic bridge between complex market data, consumer behavior, and actionable business strategy, the Market Research Manager owns the end-to-end lifecycle of research projects and synthesizes data into compelling narratives. By partnering with cross-functional teams throughout the organization, this role ensures the voice of the customer directly drives product, marketing, and operational decisions to expand into new segments and elevate the customer experience.
Key Responsibilities
On-site/Hybrid
• Develop multi-year strategic roadmaps and targeted learning plans by monitoring North American and global industry trends, competitive forces, and shifting expectations to uncover opportunities.
• Design, scope, and execute qualitative and quantitative research projects (e.g., in-depth interviews, surveys, competitive analysis) from inception to final reporting.
• Monitor and translate complex macroeconomic, industry, competitor, and customer data into unified, story-led reports for senior leadership.
• Act as the objective voice of the user in product line planning sessions by challenging the status quo and maintaining detailed target customer profiles.
• Oversee the full lifecycle of multiple concurrent insights projects—managing timelines, scope, budgets, and risks—while evaluating and directing third-party research vendors.
Requirements
Department: Marketing
Experience Level: Associate