Product Marketing Specialist

The Product Marketing Specialist is an entry-level product marketing role responsible for supporting the creation and promotion of customer-focused technical content that helps engineers discover, evaluate, and adopt Renesas solutions.

Working closely with Product Groups, Solution Architects, Software & Solutions Teams (SST), web teams, and marketing stakeholders, this role helps transform technical capabilities into mass-market-ready content including application webpages, key technology pages, Winning Combinations, technical collateral, and solution marketing campaigns.

This position is designed for recent graduates or early-career engineers who are interested in combining technical knowledge, customer understanding, content strategy, and marketing communication.

Key Responsibilities:

Application & Technology Content Development

• Support development and maintenance of application and key technology webpages.
• Research industry trends, customer applications, competitors, and market opportunities.
• Assist in developing customer-focused messaging and positioning for application segments.
• Create and update website content, technical summaries, design resources, and supporting collateral.
• Participate in content audits and recommend improvements to customer journeys and user experience.
Application System Block Diagrams (Winning Combinations) & Solution Support

• Assist with creation, maintenance, and auditing of System Block Diagrams (Winning Combinations).
• Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities.
• Support product lifecycle reviews, including identification of obsolete, NRND, and replacement devices.
• Coordinate with Solution Architects and engineering teams to collect required design information.
• Help maintain consistency of technical content and governance standards across solution assets.
Product Launch & Campaign Support

• Support new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning.
• Assist with application-focused campaigns by gathering technical content and supporting messaging development.
• Coordinate technical inputs from engineering teams and product groups.
• Help ensure campaign assets align with approved customer journeys and strategic priorities.
Technical Marketing Content

• Develop technical marketing materials such as:
• Blogs• White papers
• Application notes
• Training presentations
• Pitch decks
• Demo descriptions

• Translate engineering concepts into clear customer-facing value propositions.
• Support solution-selling enablement content for sales and field teams
Cross-Functional Collaboration

• Work with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners.
• Participate in content planning sessions and project reviews.
• Help gather stakeholder feedback and track action items to completion.
• Contribute to process improvements and documentation efforts.

Function: Engineering
Experience Level: Associate