Senior Director, Marketing Intelligence & Decision Science

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.

This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.

This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.

Marketing Intelligence & Business Performance

• Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
• Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles
• Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations
• Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks
• Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM
Decision Science, Modeling & Advanced Analytics

• Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning
• Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability
• Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support
• Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization
• Drive adoption of data science and AI capabilities in practical, business-oriented ways
Data Strategy & Intelligence Infrastructure

• Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations
• Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making
• Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting
• Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms
• Ensure scalable and sustainable infrastructure without duplicating or overstepping core IT ownership
Operational Excellence & Business Rhythm Transformation

• Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management
• Modernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignment
• Drive automation and simplification of reporting, analytics, and business insight generation
• Reduce dependency on manual reporting processes and fragmented data workflows
• Build scalable frameworks that balance agility, rigor, and operational efficiency
Leadership & Organizational Development

• Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities
• Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership
• Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making
• Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership
• Act as a strategic advisor to senior Marketing and GTM leadership

Function: Other
Experience Level: Director