Sr. Event Marketing Manager

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

This role can be based in Sunnyvale, San Francisco, Carpinteria, Chicago, Detroit, New York, Omaha, and Washington, D.C, or remote.

As a Senior Event Marketing Manager, you will define and lead the approach for complex, high-impact events and experiential initiatives. You will connect business priorities, audience insights, and brand objectives to an integrated experience, bringing internal teams and agency partners together across creative, content, production, operations, and marketing workstreams.

This role combines event marketing strategy with hands-on program delivery. You will determine how assigned initiatives succeed when the path is not fully defined, align partners on the approach, and make recommendations when scope, budget, timing, and experience quality compete. You will also help strengthen the tools and practices that make successful event delivery repeatable. 

Responsibilities

• Define the event approach. Translate business priorities, audience insights, accessibility considerations, and market context into event objectives, experience principles, an attendee journey, and a clear approach for assigned initiatives.
• Lead interconnected workstreams. Build and drive integrated plans across creative, content, production, operations, and marketing, establishing milestones, dependencies, owners, decision points, and measures of success.
• Deliver an integrated experience. Partner with internal specialists and experiential agencies to carry the intended experience from brief and concept through production, onsite delivery, and post-event wrap up. Ensure touchpoints work together for the audience and support the event’s objectives.
• Manage agency and production partners. Lead day-to-day alignment on briefs, scopes, deliverables, schedules, budgets, feedback, approvals, and quality. Surface relationship or delivery risks early and recommend a path forward.
• Resolve complex trade-offs. Assess options across scope, schedule, budget, partner capacity, production feasibility, and experience quality. Bring clear recommendations and decisions needed to stakeholders rather than simply escalating issues.
• Drive stakeholder decisions. Clarify objectives, roles, decision rights, and next steps; establish effective working rhythms; and influence cross-functional partners to resolve ambiguity and maintain momentum.
• Lead through delivery. Oversee readiness reviews, rehearsals, contingency planning, and onsite coordination for assigned initiatives, adapting to change while protecting the audience and brand experience.
• Define and apply measures of success. Establish learning questions and success criteria with relevant partners. Interpret performance data and attendee and stakeholder feedback to communicate impact and improve future experiences.
• Scale effective practices. Lead the development, adoption, and improvement of event playbooks, templates, and quality standards across connected workstreams. Share relevant industry practices and lessons learned with peers.
• Apply AI responsibly. Use AI to improve planning, documentation, analysis, and delivery efficiency while evaluating outputs and maintaining appropriate human judgment and quality standards.

Department: Marketing & Communications
Function: Marketing
Experience Level: Mid-Senior Level