Campaign Specialist – Commercial

This role is based in our New York City or Santa Monica office.

The Campaign Specialist – Commercial Marketing is a key role within the commercial marketing team. This position focuses on supporting the execution of detailed campaign briefs and tactical plans that align with the overarching marketing strategy. The Campaign Specialist collaborates with cross-functional teams to ensure campaigns leverage the optimal channel mix and deliver measurable business outcomes, such as lead generation, pipeline acceleration, and client retention. Working closely with the Commercial Marketing Hub team members, Centers of Excellence and sales teams, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with the commercial value proposition and sales priorities. As a key player in the agile marketing Commercial Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize return on investment.

KEY RESPONSIBILITIES

Campaign Briefing and Planning

• Collaborate with the Commercial Hub team members and Centers of Excellence to translate marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations.
• Support the development of tactical campaign plans that align with business objectives, product launches, and revenue targets.
• Ensure campaign frameworks align with the commercial value proposition and resonate with key client personas.
• Work closely with the Product Marketing Manager to ensure campaign plans reflect broader marketing strategies and goals.
• Contribute to the agile marketing hub by supporting sprint planning cycles and collaborating with hub engagement managers and delivery partners.
Channel Strategy and Optimization

• Identify and recommend effective channels for each campaign, ensuring alignment with audience preferences and business objectives.
• Support the implementation of channel mix strategies to maximize engagement, conversion rates, and ROI.
• Use insights from marketing analytics and performance reporting to inform channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.
Collaboration and Alignment

• Partner with the commercial marketing team members and Centers of Excellence to deliver and execute campaigns, ensuring cohesive campaign plans and briefings.
• Collaborate with the Product Marketing Manager and Comms Planner to ensure campaign messaging is consistent, compelling, and aligned with attendee and commercial value propositions.
• Contribute to agile workflows within the commercial marketing hub to maximize campaign impact.
• Work with sales teams to ensure campaign plans support pipeline priorities and provide the tools and insights needed to engage clients effectively.
• Coordinate with cross-functional teams, including brand, operations, and strategic insights, to ensure campaign plans align with broader portfolio goals.
Performance Monitoring and Reporting

• Support the establishment and monitoring of campaign KPIs, including lead generation, conversion rates, and pipeline contribution, in collaboration with the Marketing Analytics & Marketing Performance Center of Excellence.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Provide insights and updates to the commercial marketing team and other stakeholders, highlighting campaign impact and recommendations for optimization during sprint reviews.
Continuous Improvement

• Stay informed about industry trends, emerging channels, and best practices to contribute to campaign planning.
• Support a test-and-learn approach to campaign planning, using data to drive continuous improvement.
• Gather feedback from sales and other stakeholders to refine campaign briefs and enhance future planning.
High-Impact Sales Collateral Creation

• Collateral Development: Manage the development of compelling sales decks, case studies, and one-pagers that accelerate the sales cycle.
• Library Management: Maintain, audit, and structure our central sales collateral library to ensure all sales materials are up to date and easily accessible.
• Project Management: Provide specific, actionable feedback to the production agency while balancing competing timelines and deliverables.

Function: Marketing
Experience Level: Associate