Senior Marketing Manager

Experian

full-time senior Mumbai, India · More jobs in Mumbai, Maharashtra, India

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Job Description

Role Summary:

We are looking for an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes.

In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results.

What You'll Be Doing:

• Develop and execute integrated growth marketing strategies aligned with business, revenue, and marketing objectives, driving awareness, engagement, demand generation, acquisition, and conversion across priority audiences.
• Lead multi-channel marketing campaigns across paid, owned, and earned channels, including search, social, display, email, web, content, and events, ensuring effective audience targeting and measurable outcomes.
• Drive digital and social media marketing initiatives using SEO, SEM, GEO, AEO, content distribution, and audience targeting to increase qualified traffic, engagement, and conversion.
• Establish performance measurement frameworks and leverage data-driven insights to optimize campaign effectiveness, improve ROI, and inform strategic decision-making.
• Develop demand generation programs and customer journey strategies that accelerate pipeline growth and support customer progression through the marketing and sales funnel.
• Collaborate with cross-functional teams and agency partners to deliver integrated marketing programs while fostering continuous improvement and marketing excellence.