Head of Copy

Welcome to Fi.
 
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
 
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
 
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
 
Fi is looking for a Head of Copy!Fi is looking for a Head of Copy to own how Fi sounds everywhere a customer meets us, from a campaign headline to an escape alert at 2am. We build the technology that keeps dogs safer, healthier, and more deeply understood, and what we do is complex. Language is how we make it clear. Every word in a campaign, app notification, onboarding flow, email, or retail display shapes how people feel about Fi, and each of those channels asks something different of our voice. You’ll set that voice and build the system that holds it together.

What You'll Do:

• Define and own Fi’s verbal identity: voice, tone, messaging architecture, and how it flexes across brand, marketing, product, CX, and retail

• Build the voice system, including guidelines, frameworks, terminology, and standards that every writer, designer, PM, and agency partner can actually use

• Set creative direction for copy on major brand campaigns, product launches, and retail moments, and hold the bar on everything that ships

• Partner with product and design to shape UX writing across the Fi app, onboarding, notifications, and in-product messaging

• Hire, lead, and develop a team of writers, and set how copy gets briefed, reviewed, and approved across the company

• Turn complex technology and data into language that’s clear, human, and emotionally compelling

• Shape positioning and messaging hierarchies with marketing and product so every channel tells the same story

• Bring data into the craft by partnering with growth on testing and using performance insights to sharpen the system, not just individual lines

• Present, defend, and evolve creative vision with the executive team and cross-functional stakeholders

What You'll Bring:

• 7+ years in copy, content, or verbal identity, with meaningful time leading writers in-house or at an agency

• You’ve built a rigorous, multi-dimensional, cross-functional voice system before and can walk us through how it held up at scale

• Real range across brand, marketing, and product/UX writing. An advertising background is welcome, but ads are one piece of the pie

• A portfolio that goes well beyond ad copy: voice systems, product experiences, messaging frameworks, and the campaigns built on top of them

• A clear POV on how a brand should sound at every level, with the conviction to defend it and the clarity to delegate it

• Deep experience working side by side with design, and comfort being a creative leader in the room, not just the writer in it

• Experience at DTC or consumer tech brands, ideally where the product is complex and the stakes are emotional

• The appetite to challenge norms, set vision, and help a small team punch well above its weight

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need

• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance

• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best

• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too

• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program

• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!

• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program

The anticipated base salary range for this position is $120,000–$220,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
 
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

Team: Design