Business Analyst - Marketing Activation

Purpose: Analysing data to help our team make informed decisions about procuring marketing inputs at the right price, maximising savings, ensuring on time in full deliveries maintaining highest standards of quality and service levels. Along with procurement, support needs to be provided to various functions of Field Transformation. 

Objective: With help of analytics, support in our pursuit of world class procurement by ensuring optimal lead time to SCM / adherence to Marketing Code and compliance norms / provide novel and innovative reminders at optimised cost to enable marketing promotion of GG India brands 

Responsibilities: 

• Prepare and share with all stakeholder’s performance dashboards on procurement lead times 

• Deep dive analytics on Savings realised through the Saral process and indicate cost-saving opportunities in the ongoing procurement 

• Provide analytics to help optimize SLOB (Slow Moving and Obsolete) Inventory of marketing materials 

• Users/PMT Dashboard on Saral Lead Time and Inventory Concern Boards. 

• OEM Uptake Analytics & users/ teams uptake maximization for realizing savings 

• E-Commerce Procurement Analytics support – pricing index, B2C-B2B variance and service level metrics 

• Evaluate vendors by creating an index on most frequent best pricing, quality, service levels, adherence to delivery schedules etc and provide vendor selection recommendations. 

• Maintain ASN Dashboard aligned to the despatch schedule and provide early warning to Marketing Activation Team & Buyers in case of at-risk deliveries. 

• Basis historic service levels provide pin code wise transporter selection recommendation. 

• Identify the adherence to SLAs by Transporters and facilitate course correction in pockets of inefficiencies if any. 

• Provide analytics support for Marketing S&OPs; and similar forums for other field transformation teams. 

Position Criticality: 

• Deep dive analytics on Savings realised through the Saral process and indicate cost-saving opportunities in the ongoing procurement 

• OEM uptake – Division wise to sensitize the team on OEM procurement for better savings 

• Evaluate vendors by creating an index on most frequent best pricing, quality, service levels, adherence to delivery schedules etc and provide vendor selection recommendations. 

• Creating and sharing the procurement lead time dash boards 

• Checking the PR delivery date & PO delivery date to avoid the early or delay material delivery 

• Schedule dispatch Vs Actual dispatch and checking the transporter adherence for all field employees 

• Making the PPTs for cluster wise S&Ops; , MBR 

• Inventory Analysis  

• Vendor analysis, comparative quotes for Print & Reminders, each marketing activation specialist wise

Function: Other
Experience Level: Mid-Senior Level