Senior Integrated Marketing Manager, B2B Technology
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Job Description
• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas.
• Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification.
• Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches.
• Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities.
• Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch.
• Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials.
• Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization.
• Manage campaign operations with consistency across channels, regions, and stakeholder groups.
• Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.
Requirements
Function: Marketing
Experience Level: Mid-Senior Level