Manager Marketing Ops, Analytics & ABM

Key Responsibilities

MarTech Stack & System Architecture

• Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.).

• System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health.

• Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects.

Lead Lifecycle, Routing & Backend Workflows

• Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales.

• Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot and Salesforce to ensure rapid lead response times.

• Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows.

Sales Ops & Pipeline Alignment

• Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility.

• Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows, data policies, and tool usage across teams.

Reporting, Analytics & Governance

• Dashboards & Attribution: Build and maintain actionable dashboards in HubSpot and Salesforce to track campaign ROI, pipeline velocity, MQL-to-Opportunity conversion rates, and multi-touch attribution.

• Data Hygiene & Compliance: Oversee data enrichment, deduplication, list hygiene, and compliance protocols (GDPR, CCPA, CAN-SPAM) across all databases.

Department: Marketing
Experience Level: Mid-Senior Level