Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager
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Job Description
• Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.
• Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.
• Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.
• Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.
• Collaborates with countries and partners to deliver integrated and data-driven marketing activities.
• Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.
• Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.
• Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve
• Ensures high quality reporting.
Requirements
Function: Marketing
Experience Level: Mid-Senior Level