Mgr, Product Marketing

Job Purpose

• The Regional Product Marketing (RPM) is responsible for the go-to-market strategy, execution and growth (the "how") within South Korea, lifecycle management, and commercial success of EP MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers.
• Adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach. Collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap
Principal Accountabilities:

• Demand Creation & Design-Wins • Targeting: Identify the high potential customer 
• Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows. 
• Funnel Management: Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure. 
• Opportunity: Uncover opportunity and support to close and win 
• Distribution Management: Work with distributor to support Key account and “long tail” customers. 
• Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support 
• Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.   

• Key customer initiatives • Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org) 
• Engagement strategy and customer relationship 
• • Roadmap impact and alignment 
• Account strategy 
• Action plan 
• long term tracking 

• Go-To-Market (GTM) • Collateral customization: Adapt high-impact pitch decks, product positioning, articles. 
• Sales Enablement: In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to            leverage. 
• Ecosystem Development/nurturing: Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries. 
• Local 3rd party: Strong local engagement and partner identification. 

• Strategy & Roadmap • Market Analysis through Customer lens: Identify emerging trends in IoT, Industrial Automation,  Consumer Electronics,... 
• Competitive Intelligence: Keep tabs on competitors to ensure pricing and performance remain superior. 

• Voice of the Region (VOR) • Feedback Loop: Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap. 

• Competitor Scouting: Monitor what competitors are doing locally

Key Performance Measures:

• Product line revenue, margin, and growth of the Korea market.
• Number of design-ins and design-wins in Korea
• Korea market strategy and execution.
• Definition of unique selling propositions (USPs) and clear differentiators against competitors.
• Achievement of team goals and individual development milestones.

Function: Manufacturing
Experience Level: Mid-Senior Level