Cluster Director of Sales & Marketing – MICE
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Job Description
Radisson Hotel Group is looking for a strategic and dynamic commercial leader to step into the role of Cluster Director of Sales & Marketing – MICE. In this position, you will spearhead the MICE segment and drive business growth across a powerful portfolio of 5 interconnected hotels in Riga, Latvia: Radisson Blu Hotel & Spa Daugava, Radisson Blu Ridzene Hotel, Radisson Hotel Old Town Riga, Park Inn by Radisson Riga Valdemara, Park Inn by Radisson Residence Riga Barona.
You will lead a consolidated MICE sales division, optimizing demand and cross-selling diverse properties.
Key Responsibilities
• Cluster Strategy & Synergy: Develop and execute a unified MICE commercial strategy for the 5-hotel cluster. Efficiently channel leads across the portfolio to maximize revenue capture and eliminate internal dilution.
• Revenue Generation: Maximize revenue growth by implementing strategic sales and marketing activities aligned with business objectives. Proactively source, bid for, and convert large-scale international associations, regional corporate accounts (B2B), and sports delegations to Riga.
• Global Sales Integration: Work closely with Radisson's Global Sales Offices (GSO) and leverage the Radisson Rewards for Bookers and Planners program to secure long-term loyalty and repeat business.
• Team Leadership: Manage, mentor, and track KPIs for a dedicated, cross-functional team of MICE Sales Managers and Coordinators.
• Market Analysis & Forecasting: Identify and drive new business opportunities to expand market presence. Analyze market dynamics and drive precise revenue forecasting and collaborative pricing models in alignment with the Cluster Revenue Manager.
• Coach, mentor, and motivate a small but dynamic team of Account Managers to achieve outstanding results.
What We Offer
• Official employment in full compliance with Latvian labor legislation.
• A highly competitive remuneration package 4600 + EUR monthly depending on the candidate experience
• Continuous professional track opportunities within the global framework of Radisson Hotel Group.
• Exclusive corporate employee travel rates at Radisson hotels worldwide and comprehensive executive benefits packages.
Requirements
Function: Sales
Experience Level: Mid-Senior Level