Director of Sales, World of Concrete

This role is based in our Irving, TX office.

We are seeking a dynamic and results-oriented Director of Sales to lead comprehensive revenue growth initiatives encompassing both new business acquisition and existing account expansion. This role requires a strategic thinker with a proven ability to build high-performing sales teams, drive market expansion, maximize wallet share, and achieve aggressive revenue targets for our events. The ideal candidate will be a hands-on leader with expertise in the full customer lifecycle—from prospecting and acquisition through retention and growth—combined with strong capabilities in sales strategy, commercial marketing, and team mentorship.

Key Responsibilities

Strategic Leadership & Revenue Growth

• Develop and implement integrated sales strategies aligned with company objectives to drive new business acquisition, customer retention, and account expansion
• Identify and capitalize on new market opportunities domestically and internationally while maximizing wallet share within existing accounts
• Leverage customer insights, market research, and competitive analysis to refine strategies targeting key demographics and growth opportunities
• Collaborate with Marketing to design and execute campaigns for both new customer acquisition and existing customer loyalty
• Create tailored solutions that meet evolving customer needs and strengthen long-term partnerships
Team Management & Development

• Lead, mentor, and manage salespeople responsible for both new business and account management functions
• Conduct regular 1:1 meetings to support individual growth, performance, and skill development
• Foster a culture of accountability, high performance, and customer-focused selling
• Assess team strengths and implement development plans to build a best-in-class sales organization
Market Expansion & Customer Relationship Management

• Build and maintain deep relationships with key stakeholders, decision-makers, and industry partners across prospect and client accounts
• Conduct regular strategic check-ins with key customers to assess satisfaction, identify needs, and uncover cross-sell and upsell opportunities
• Represent the company at industry events, competitor shows, and networking opportunities to drive both new business and reinforce customer loyalty
• Establish and nurture strategic partnerships that accelerate market penetration and revenue growth
• Stay ahead of industry trends and market dynamics to proactively adjust sales strategies
Sales Operations & Performance Management

• Oversee accuracy and pacing of the sales pipeline, budgets, and CRM data management (Salesforce preferred) across all sales functions
• Develop and execute growth strategies across diverse product categories and market segments
• Prepare detailed reports on retention metrics, new business performance, ROI, and overall sales effectiveness
• Monitor and manage team performance, ensuring alignment with revenue goals and strategic priorities

Function: Sales
Experience Level: Mid-Senior Level