Assistant Event Manager
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Job Description
This role is based Ha Phan Building Office.
The Assistant PR& Event Manager is responsible for designing and delivering the product / event in support of Senior Event Manager. Through a strong understanding of market trends and customer needs and develop the long-term Event design, through both responding to existing customer feedback and identifying new and innovative opportunities to improve the Event. Will support the management of the P&L; of a specific event, while supporting with the financial, operational and customer performance of each product. Working alongside Sales, Marketing and Operations, Assistant PR & Event Manager will ensure all elements are aligned to create a successful Event.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
1. Media/Content Management:
• Write and distribute press releases, media kits, and pitch stories
• Work with PR agency to organize press conferences and media interviews
• Monitor media coverage
• Track PR metrics including media impressions, sentiment, and share of voice
• Analyze campaign effectiveness and provide insights
2. Event and Buyer Development:
• Support the development of a Event’s strategy and direction, to enrich the value proposition Informa Markets provides
• Develop and improve the customer experience at each Event, ensuring feedback is collated and incorporated
• Support Senior Event Manager in monitor of the side-event P&L;, including successful conferences and seminars
• Liaise with Sales, Marketing and Operations teams to ensure all elements of the conference/ seminars are in alignment to create successful event
• Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements
• Build relationships with key buyers, associations to understand both specific and wider market needs, feeding trends / issues back into Event strategy
• Develop deep industry knowledge through personal relationships and market analysis
• Work with Senior Event Executive to develop data of key buyers for the event in line with event KPIs
Requirements
Function: Project Management
Experience Level: Mid-Senior Level