Assistant Marketing Manager - OneGrab, VN

Build and grow our evergreen OneGrab brand platforms

• Develop sharp consumer & cultural understanding through data insight: study audience behaviour, occasion relevance and category conversations to know which platforms and moments are worth owning.
• Translate that insight into the brand platform plan: define the brand idea, the positioning angle, the occasion calendar and the go-to-market approach for each platform across the year.
• Deploy the brand and marketing agenda behind the plan: lead complex, high-investment integrated campaigns as well as BAU always-on activity, from planning through to post-campaign readout.
• Brief and land the creative and communication assets across touchpoints (in-app, digital, earned & offline), working closely with the in-house creative team, the vertical marketing teams and insights & analytics partners.
Drive brand building across our stakeholder and partner ecosystem

• Co-develop the stakeholder brand agenda with Communications, PR and Public Affairs teams: shape how we build brand equity with our driver-partners, our consumers, the public and the wider industry.
• Co-build the narrative and the winning campaign plan to bring partners in: design the corporate and platform narratives, the thought leadership agenda, and the award and recognition plan that strengthen our brand credentials in the market.
• Pitch, align and activate with internal and external partners: work across all verticals and functions internally, and co-create with brand partners and external stakeholders to bring each agenda to life.
• Monitor brand and campaign performance of every platform and campaign deployed, and make recommendations to optimise investment efficiency and brand impact.

Function: Marketing
Experience Level: Associate