VP, Experience Strategy (Pharma Ad agency experience required)

WHAT DOES A VP, EXPERIENCE STRATEGY DO?

The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions.

• Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside
• Create vital relationships internally and externally to capitalize on business opportunities
• Demonstrate an understanding of financials and ownership of team utilization and billability
• Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
• Partner with Analytics to iterate and optimize the Omnichannel Plan
• Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand
• Guide the development of team members in Experience Strategy expertise and career growth
• Support new business initiatives by contributing strategic insights and participating in pitches and presentations
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Department: Marketing Agency
Function: Strategy/Planning
Experience Level: Director