Manager, Demand Generation (B2B)

As the Manager of Demand Generation (B2B), you will play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. This is a high-impact strategy and execution leadership role targeting complex buy-side enterprise organizations, advertising agencies, and top global brands.

Unlike traditional marketing roles, you will look beyond raw lead volume to build a high-velocity enterprise engine focused on pipeline purity, account progression, and closed-won revenue impact. You will architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis, programmatic campaign testing, operational rigor, and strong leadership to guide external agency partners and internal cross-functional operations.

What You'll Own: 

 B2B Enterprise Campaign Strategy & ABM Execution

• Architect, execute, and optimize full-funnel demand generation campaigns across high-value growth products (Nielsen ONE, Ad Intel) to intercept our ideal target enterprise client profile (ICP).

• Lead the long-term deployment, platform administration, and strategic execution of our Account-Based Marketing (ABM) automation engine via Demandbase, focusing core 1:1 and 1:few activations on top strategic target accounts.

• Deploy a diversified media mix utilizing paid search (SEM), paid social (LinkedIn), trade publication partnerships, content syndication networks, programmatic display/video (DV360), and targeted digital events.

• Collaborate on key high-investment mid-funnel touchpoints, conceptualizing interactive executive roundtables, customized webinars, and specialized industry forums to mature qualified target pipeline.

Advanced Lead Scoring, Analytics & Funnel Optimization

• Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers.

• Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution.

• Translate multifaceted campaign performance metrics into transparent, actionable retro-reviews and roadmap adjustments during Monthly Business Review (MBR) cycles.

• Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture.

Strategic Sales Operations Alignment & SLA Governance

• Establish a formal, mandatory lead disposition framework and data-driven feedback loop with Sales and Revenue Operations teams to review lead quality and transition mechanics.

• Enforce strict operational Service Level Agreements (SLAs) regarding required lead status updates, lead routing configurations, and unqualified disposition reason coding inside Salesforce.

• Partner with RevOps to implement automated re-nurture logic and lifecycle re-engagement status triggers, allowing active account ownership to remain with designated sales queues while marketing delivers ongoing targeted messaging streams.

• Identify lead management gaps and deploy cross-functional enablement dashboards to align marketing metrics with enterprise sales revenue quotas.

Vendor & Agency Management

• Act as the authoritative day-to-day leader and operational manager for paid media and creative agency partners, steering programmatic briefs, campaign deliverables, and fiscal performance reviews.

• Manage high-impact content syndication networks and trade publication placement inventories (e.g., AdWeek, eMarketer), driving cost-per-lead efficiency metrics.

• Ensure all agency deliverables strictly comply with corporate guidelines, brand identity specifications, and data compliance standards.

Department: Marketing
Experience Level: Not Applicable