Manager of Marketing Campaign Planning & Delivery

Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank.  This role will help drive marketing campaigns from planning through delivery, coordinating creative development, stakeholders, approvals, and overall project execution within a complex, highly regulated environment.

The Details:

• Location: Downtown Toronto, ON (3 days per week onsite required)
• Duration: Approximately a 10-month consulting project with the possibility of extension (must be able to work on Blend’s W2 without requiring employer sponsorship)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
What you’ll do:

Campaign & Creative Project Management

• Drive end-to-end marketing campaign delivery from planning and briefing through creative development, review, approval, and execution.
• Develop and manage project plans, timelines, milestones, dependencies, deliverables, and approval workflows across multiple concurrent campaigns and workstreams.
• Coordinate effectively across marketing, product, creative, execution, and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time.
• Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production.
• Brief creative teams and agencies with clear objectives, requirements, timelines, and stakeholder expectations.
• Manage creative review and revision cycles, consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards.
• Perform final creative quality assurance prior to execution, with strong attention to detail across messaging, content, formatting, brand alignment, and required approvals.
Stakeholder Management & Influence

• Build strong relationships across a highly matrixed organization and effectively navigate multiple layers of review and approval.
• Coordinate stakeholders across marketing, product, creative, analytics, execution, compliance, and other business functions to maintain alignment throughout the campaign lifecycle.
• Proactively identify roadblocks, competing priorities, and potential delays and develop solutions to keep workstreams on track.
• Facilitate productive conversations when stakeholder feedback is conflicting, unclear, or potentially impacts campaign objectives or timelines.
• Bring confidence and sound judgment to stakeholder discussions, including the ability to constructively challenge feedback when appropriate.
• Maintain clear communication around project status, decisions, action items, risks, dependencies, and next steps.
Marketing Planning & Execution

• Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints.
• Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans.
• Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities.
• Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards.
• Help identify opportunities to improve campaign processes, workflows, and delivery efficiency within a complex corporate environment.
• Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners.
Data-Informed Marketing

• Partner with analytics teams to understand campaign performance, customer insights, and opportunities for future marketing activity.
• Review dashboards and marketing performance data to understand key trends and insights.
• Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy.
• Use customer, campaign, and performance insights to help identify opportunities for new or enhanced marketing campaigns.
• This role requires data literacy rather than technical analytics expertise; SQL, Python, data engineering, or software development experience is not required.
Risk, Compliance & Quality

• Ensure campaign execution follows applicable brand, regulatory, compliance, and risk requirements.
• Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution.
• Maintain a high level of attention to detail and accountability in a regulated financial services environment.
• Support effective day-to-day operations and adherence to applicable business controls and risk management practices.

Function: Marketing
Experience Level: Mid-Senior Level