Assistant Manager, Paid Media
Job Description
Get to Know the Team
Get to Know the Role
The Assistant Manager, Paid Media will be responsible for leading day-to-day integrated media operations for several Grab verticals in the Philippines. In this role you will report to Paid Media Lead for the market and you will ensure that campaigns are set up and executed to support the business goals of all the verticals. You will also lead the way in building media strategies, streamlining operations and executing towards better business performance through paid media.
The Critical Tasks You Will Perform
Develop integrated media plans and recommendations for Philippines across all Grab verticals, managing offline and online channels with a strong digital skew.
Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches.
Recommend effective media strategies across traditional offline channels, self-serve digital platforms, and third-party media partners.
Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment.
Manage and work closely with media agencies supporting media planning and execution, as well as publishers and internal stakeholders to align media plans, campaign briefs, recommendations, and timelines.
Prepare regular media performance reviews that connect media delivery to broader upstream business outcomes.
Requirements
Function: Advertising
Experience Level: Executive