CRM Delivery Specialist
Job Description
Role Summary
The CRM Delivery Specialist will gather requirements, plan, execute, and report on evidence-based email marketing activities. They will provide support, recommendations, and best-practice guidance to marketing colleagues on campaign setup and management. The role involves actively contributing to team and departmental objectives while demonstrating a strong understanding of customer needs and competitive dynamics to develop effective marketing plans and inform commercial decisions. The specialist will collaborate closely with internal stakeholders across marketing teams and departments to ensure alignment and drive successful outcomes.
Key Accountabilities
• Collaborate with marketing planning teams and CRM Delivery Manager to provide guidance on best practices for email planning and execution.
• Leverage channel expertise to execute campaigns and one-off emails, working closely with stakeholders in content and CRM teams to ensure alignment
• Analyze campaign performance metrics and provide actionable insights and recommendations to planners for continuous improvement
• Design, implement, and optimize email performance strategies, sharing key learnings and results with broader teams to enhance overall campaign effectiveness
• Utilize templates and pre-approved assets managed by the CRM Automation team to ensure brand consistency and compliance when building customer journeys
• Maintain and update reports, budgets, and trackers as required to support operational efficiency and transparency
• Foster strong working relationships with colleagues, customers, potential customers, and third-party service providers to ensure seamless collaboration and delivery
• Take ownership of personal development by identifying and addressing skills gaps, proactively seeking opportunities to enhance expertise and performance
Requirements
Function: Marketing
Experience Level: Mid-Senior Level