Sr Staff Marketing Specialist
Job Description
Job Purpose/Background:
• Formulate and lead the execution of the promotion strategy and go-to-market plan for All Embedded Processing Portfolio (MCU, MPU, Wireless device, NFC) products and solutions to generate new opportunities, Design-in and revenue growth.
• Ability to define winning strategies to break into new markets, customers and applications.
• Able to clearly articulate product & core technologies covering Renesas EP products and solutions across target applications.
• ensuring the best-in-class support for the assigned perimeter through the collaboration with Application Engineering team.
Principal Accountabilities:
• Drive effective promotion strategy to grow new opportunities and Design-in funnel in assigned perimeter in order to contribute to EP Japan revenue growth.
• Develop effective Go to Market strategy and successful execution of these plans to generate new demand for EP products
• Drive new roadmap development in partnership with product management teams to win new growth markets and customers
• Enable and drive sales team to meet new opp, design-in and design-win goals with training, regular communication, direct customer and distributor promotion.
• Ability to provide a complete overview of EP products and associated solution offering, necessary Ecosystem, SW as well as in-house or partner solutions
• Provide marketing collateral that informs and influence sales, partners, distributors and key customer decision makers
• Understands overall semiconductor/EP market including competitive positioning to propose fighting strategies to help increase Renesas market share.
• Ensure best in class technical support, managing priority and customer expectations.
Requirements
Function: Manufacturing
Experience Level: Mid-Senior Level