Marketing Specialist
Job Description
The Marketing Specialist, NPI (New Product Introduction) Campaigns, drives the successful broad-market launch of new Renesas products. Within the UX Marketing organization, you will plan, coordinate, and execute integrated marketing communications campaigns that build awareness, spark engagement, and drive lead generation across our product groups.
Roles & Responsibilities
• Support the development and execution of integrated marketing campaign plans across advertising, email, social media, blogs, collateral, web and other digital channels.
• Partner with product marketing and cross-functional teams including graphics, web, email, events, PR and social media to coordinate campaign deliverables and timelines.
• Contribute to the development of product launch messaging and campaign positioning based on guidance from key stakeholders.
• Create and coordinate marketing communications content including email, digital advertising, landing pages, web content and promotional materials.
• Track campaign activities, project milestones and deliverables to help ensure launches are completed according to schedule.
• Coordinate cross-functional campaign meetings, document actions and follow up with stakeholders on assigned deliverables.
• Support event-related marketing activities, including messaging, communications materials and event logistics as required.
• Use marketing analytics and reporting tools to develop campaign summaries and monitor key performance indicators.
• Analyze campaign performance and identify opportunities to improve messaging, content or campaign execution
Requirements
Function: Engineering
Experience Level: Associate