Meff Consultant (Vadodara/Gurugram/Mumbai)

As a Consultant in the Marketing Effectiveness business unit at NIQ, you will play a key role in helping top global FMCG (and other industries) companies optimize their media investments. You will set up, perform project management and deliver of marketing effectiveness analytical solutions, with a strong focus on Marketing Mix Modeling (MMM) and Matched Market Tests (MMT). This role requires a blend of analytical expertise, problem-solving skills, and an ability to collaborate effectively with clients and cross-functional teams. Your analyses and recommendations will help shape tactical media investment decisions for leading global brands. 

Responsibilities 

• Deliver Media Analytics Solutions - Support the execution and delivery of Marketing Mix Modeling (MMM) and other marketing effectiveness solutions to help answer critical client business questions and optimize future media investments. 

• Collaborate Across Teams - Work closely with internal NIQ teams, media agencies, publishers, and clients to support project delivery, coordinate key inputs, and ensure timely execution of analytical engagements. 

• Translate Data into Insights - Analyze complex datasets and statistical outputs to develop clear, actionable insights. Help communicate methodologies, findings, and recommendations to both technical and non-technical stakeholders. 

• Support Client Relationships - Partner with client stakeholders to understand business challenges, address project-related questions, and contribute to the successful adoption of analytical recommendations. 

• Contribute to Delivery Excellence - Maintain high-quality standards across project deliverables, support process improvement initiatives, and share knowledge and best practices with team members. 

• ustry & Media Experience - 3 to 5 years of experience in Analytics, Consulting, Media, Market Research, Consumer Packaged Goods (CPG), or a related field. 

• Media Analytics & MMM - Hands-on experience in media effectiveness analytics, ideally including Marketing Mix Modeling (MMM), attribution methodologies, or other marketing measurement frameworks. 

• Analytical Acumen - Strong quantitative and problem-solving skills with the ability to apply statistical concepts and critical thinking to solve manufacturer marketing and business challenges. 

• Data Storytelling & Communication - Ability to translate analytical findings into concise business recommendations and effectively communicate insights to diverse audiences. 

• Project Delivery & Collaboration - Experience working within cross-functional teams and managing multiple priorities in a fast-paced environment while ensuring timely and accurate deliverables. 

• Client Focus - Demonstrated ability to build collaborative relationships with clients and internal stakeholders while contributing to positive project outcomes. 

• Continuous Improvement Mindset - Proactive approach to identifying efficiencies, enhancing methodologies, and contributing to a collaborative, high-performing team culture.

Function: General Business
Experience Level: Mid-Senior Level