VP Sales, Fashion Events

We are seeking a dynamic and results-driven Vice President, Sales to lead strategic growth initiatives, drive market expansion, and achieve revenue targets across exhibitions, events & media. This role combines leadership in business development, account management, and sales strategy, with overall accountability for the business unit's revenue performance. The ideal candidate will have a proven ability to build high-performing teams, foster strategic partnerships, and maintain deep industry relationships, while ensuring the delivery of the agreed sales and financial revenue plan.

Key Responsibilities

Strategic Leadership & Business Development

• Develop and execute business development strategies aligned with company objectives and long-term growth ambitions
• Identify and launch new market opportunities domestically and internationally to drive sustainable revenue growth
• Leverage customer insights and market intelligence to refine strategies targeting key demographics, verticals, and emerging segments
• Collaborate with Marketing to design and execute integrated campaigns for customer acquisition, retention, and engagement
Revenue Accountability

• Take full ownership of revenue performance, ensuring delivery of the agreed sales and financial revenue plan
• Monitor and manage revenue streams to maximize profitability
• Prepare detailed revenue reports, forecasts, and performance analyses, providing actionable insights to senior leadership
• Identify revenue risks and opportunities early, implementing corrective actions to maintain trajectory
Team Leadership & Development

• Lead, mentor, and manage Heads of Sales, Sales Directors, Managers, and Representatives through transparent, data-driven leadership
• Foster a culture of open communication where wins are celebrated publicly and challenges are addressed directly with empathy and solutions-focused dialogue
• Conduct regular 1:1 meetings that combine performance data with coaching conversations, creating clarity on expectations and pathways to success
• Use metrics and insights to identify performance gaps early, working collaboratively with team members to develop actionable improvement plans
• Make decisive talent decisions including hiring, promotion, and performance management, always grounded in objective data and delivered with respect
• Recognize and reward excellence visibly, while addressing underperformance promptly through honest, constructive feedback supported by clear evidence
Market Expansion & Relationship Building

• Build and maintain deep relationships with key stakeholders, industry partners, and C-level decision-makers
• Represent the company at industry events, partnership meetings, and networking opportunities
• Organize quarterly high-level meetings with key customers to understand evolving needs and create tailored solutions
• Stay ahead of industry trends and competitive dynamics to proactively adjust sales strategies
Sales Operations & Performance Management

• Oversee sales pipeline management, budgets, forecasting accuracy, and CRM data integrity (Salesforce preferred)
• Develop and execute sales strategies across diverse product categories, market segments, and customer types
• Lead sales campaign execution, including targeting, pipeline development, deal closing, and performance reporting
• Define individual quotas, develop competitive compensation plans, and ensure accurate reporting of sales performance metrics
Customer Focus & Account Growth

• Meet regularly with key customers to assess needs, strengthen relationships, and identify expansion opportunities
• Drive retention and growth through strategic cross-selling, upselling, and rebooking strategies
• Focus on acquiring large key accounts and expanding customer reach through proactive new business development
• Champion customer success by ensuring seamless delivery and exceptional service across all touchpoints
Sales Culture & Internal Collaboration

• Build an effective sales culture across the business, fostering collaboration with other functions
• Maintain open communication with internal stakeholders to share customer insights and market dynamics
• Drive innovation in sales approaches, tools, and methodologies to maintain competitive advantage

Function: Sales
Experience Level: Executive