Manager - Performance Marketing

About the Team

• You will be part of the Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India’s largest and most diverse e-commerce audiences.

• The team owns the full-funnel consumer growth charter — from bringing new users onto the platform, to converting and activating them, to building habits that drive long-term retention.

• Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels to unlock consumer growth at scale.

About the Role

• We are looking for a Manager – Performance Marketing to join our Growth team and take ownership of consumer acquisition, activation, and retention through performance marketing.

• This is a consumer acquisition mandate (not seller/supply-side) — you will own paid growth across Meta, Google, and emerging platforms, manage a media budget upwards of ₹500 Cr+, and lead a team of performance marketers.

• Beyond deep, hands-on channel expertise, we're looking for someone with a strong growth mindset — who can look around corners, stay ahead of new ad-tech trends and platforms, and translate ambiguous problem statements into innovative, scalable solutions.

What You will Do

Consumer Acquisition & Channel Ownership

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Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale

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Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth

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Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention

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Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)

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Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve

Funnel Optimization (Acquisition → Activation → Retention)

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Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase

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Identify and reduce drop-offs across the acquisition and activation journey

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Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention

Team Leadership

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Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigour

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Drive goal-setting, performance reviews, and capability development for the team

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Partner with senior leadership to shape the consumer growth charter and long-term channel strategy

Experimentation & Growth

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Run structured experiments across audiences, creatives, landing pages, and funnel interventions

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Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting

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Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving

Performance & Efficiency Management

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Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM

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Manage budget allocation across channels to maximize incremental consumer growth at scale

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Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

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Analyze consumer cohorts by geography, category, and lifecycle stage

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Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions

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Build and refine frameworks for incrementality and attribution for consumer acquisition

Cross-functional Collaboration

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Partner with product, analytics, design, and category teams to align growth efforts

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Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

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6+ years of experience in performance marketing, with a strong track record in consumer internet, e-commerce, or large fintech companies in growth roles

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Proven experience managing large-scale media budgets (₹100 Cr+) across Meta Ads & Google Ads, with deep, hands-on channel expertise

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Team management experience — having built, led, or mentored a team of performance marketers

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Strong awareness of emerging trends and platforms in performance marketing/ad-tech, beyond core Meta & Google expertise, with the ability to evaluate and adopt new opportunities early

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A strong growth mindset — able to go beyond subject-matter expertise to independently identify problem statements and drive innovative, structured solutions

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Solid understanding of incrementality frameworks and key growth/performance metrics such as CPM, CTR, hook rate, CAC, LTV, reach, frequency, and attribution models

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Hands-on experience with consumer acquisition, activation, and retention funnels at scale (not seller/supply-side acquisition)

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Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus

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Strong analytical thinking with a structured, problem-first approach and a bias for action

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Ability to operate with high ownership in a fast-paced environment

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Clear and effective communication skills, with the ability to influence senior stakeholders and work cross-functionally

About us 
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.
Our Mission
Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:
Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.
Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.
Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.
Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.
Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.
Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.
Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.
Know more about Meesho here : https://www.meesho.io/

Department: Commerce Platform
Team: User Growth & Retention