Junior Associate, Operations, Asha Kiran

About The/Nudge:The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.
Our economic inclusion journey for 25 million Indians has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs, including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.
Set up with support from 90+ eminent philanthropists, 40+ corporates and 15+ foundations, including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".About the ProgramThe Asha Kiran program aims to catalyze impact at scale by partnering with private sector and government, to implement livelihood interventions for women in poor households.
Who are we solving for?• women farmers from landless, marginal and small landholders with an average family size of 5-6 members who have unpredictable wage labor
• male members migrate for livelihood opportunities
• These farmers need a diversified & sustainable income to withstand life shocks, as well as to improve their food & income security, asset value & savings, access to safety nets and financial instruments, so as to come out of poverty.
• Farmers in India have experienced newer opportunities through livestock based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognize and work towards building a deeper understanding of the value chain to create incentives for markets to participate & leverage govt resources to solve for:
• Infrastructure (Land & assets, Information & Technology)
• Standardization of rearing practices
• Forward & backward linkages for farmers
• Collectivization of efforts through community institutions (SHGs)
• Organized production

What will you do?• Ensure the quality of programs at the block level in the close collaboration with the District Manager:
Programmatic Outcomes• Conduct follow-up calls to confirm attendance, gather initial feedback, and reduce attrition and also improve the contact rate (PS/GM Answering calls) during selection phases and drives period as well.
• Conduct confirmation calls for the pashu Sakhi selection, Goat Mobilizer Selection and placing Final on-boarding call for ensuring their participation in training & Capacity building sessions and drives as well.
• Update CRM systems with call details, lead status, and insights to support program tracking and process improvements.
• Send reminders to all Pashu Sakhi on data updation, Sathi App data entry status and also assist them for any technical issues- login, data synching and any errors as well.
• Coordination with Block Executive/District Manager for a smooth functioning of the program.
Data Collection, verification & Documentation:-• Collect weekly HH/drive completion data from the on-field cadres like Pashu Sakhi & Goat Mobiliser based on the frequency.
• Maintain weekly Saathi app update status for all Pashu Sakhi with zero backlog.
• Document all collected data with a high accuracy and transparency.
• Support for sampled survey for any pilots, experiments and research.
Who are we looking for in this role?• 1-2 years of work experience in telecalling for any program management or any livelihood related interventions.
• Experience working with rural communities and collaborating with team functions..
• Minimum Academic qualification- graduate from any subject.
What’s in it for you?
Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D; wallet, individual development plan and internal role change opportunities.Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.
You can learn more about what we do and how we do it through this deck.
We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.

Department: Asha Kiran
Experience: 1
Posted: 2026-09-11T08:36:43.39Z